The First International Fair for Cultural Tourism: Florence, May 2012

Cultural tourism can be simply defined as the consumption of art, cultural heritage, folklore and other ‘cultural’ products by tourists. Given the growing interest in this kind of tourism and the economic potential that is has for destination countries, an international fair will be held in Florence this year to ‘popularize’ and ‘promote’ it:

“Art&Tourism is the first international fair dedicated to culture and art tourism, and will be held from 18th- 20th May, 2012, in the elegant environment of the Fortezza Da Basso in Florence, Italy.

This new appointment, with no equivalent in the trade fair scenery worldwide, will gather in the heart of Italy the best national and international cultural offers and the main tourism operators, in line with the most recent market figures, estimating a record 300 million tourists visiting so called “cultural” destinations each year.”


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